Here are some free search engine optimisation tips for you to help you create a successful site, based on around 15 years experience making websites rank in Google.
This is a beginner’s guide. I deliberately steer clear of techniques that might be ‘grey hat’, as what is grey today is often ‘black hat’ tomorrow, as far as Google is concerned.
No one page guide can explore this complex topic in full. What you’ll read here is how I approach the basics – and these are the basics – as far as I remember them. At least – these are answers to questions I had when I was starting out in this field many years ago.